"Will they like this gift...?"
For foreigners living in Japan, choosing the right gift can be surprisingly tricky.
That’s because Japan has cultural taboos surrounding gift-giving that many aren’t aware of.
In this article, we’ll walk you through the common gift-giving mistakes (the “no-no” items), why they’re frowned upon, and what to give instead.
Mastering these tips will help you avoid awkward moments and build stronger connections with Japanese people!
1. First, Understand the Japanese Approach to Gifts
- Symbolism and thoughtfulness matter more than the item itself
- Presentation and formalities like wrapping and “noshi” are important
- Gifts are chosen based on relationship, timing, and occasion
In Japan, gift-giving is a cultural ritual that conveys respect and appreciation.
But giving the wrong item might carry an unintended — and negative — message.
2. Danger Zone: Common Gift-Giving Taboos
| Item to Avoid | Why It’s a Problem |
|---|---|
| Handkerchiefs | Symbolizes “farewell” or parting ways |
| Combs | In Japanese, “kushi” sounds like “pain” (9) and “death” (4) |
| Green hats | Associated with infidelity (also in Chinese culture) |
| Shoes, slippers, socks | Imply “stepping on” someone — disrespectful |
| Underwear, belts | Too intimate or could imply control/power dynamic |
| Knives or scissors | Symbolize “cutting ties” or severing relationships |
| Watches or pens | May suggest “superiority” or “authority over someone” |
| Gifts with 4 or 9 | Unlucky numbers in Japan (4 = death, 9 = suffering) |
Note: These rules are not absolute — some can be bent depending on your relationship with the person. But for formal occasions or new acquaintances, it’s best to play it safe.
3. Recommended Gifts by Occasion
- Boss or business gift: Premium Japanese sweets, local teas, branded stationery
- Home visit / party: Packaged cookies, fresh flowers, imported tea
- Birthday or celebration: Gift cards, small accessories, stylish snacks
- Farewell / goodbye: Bouquets, relaxing gifts, heartfelt message cards
4. Gift-Giving Etiquette: It’s All About How You Give It
- Use both hands when giving or receiving a gift
- Remove the gift from the bag before handing it over
- It’s common to say something like "It’s not much, but please accept this" as a humble phrase
In Japanese culture, how you present the gift often matters more than the gift itself.
5. Summary: Know the Culture, Make Your Gift Count
Gifts are more than just objects — they’re a form of communication.
Understanding the cultural rules behind gift-giving helps your intentions shine through clearly.
When in doubt, go with "safe and thoughtful" options:
Elegant snacks, regional specialties, or relaxing goods are generally well-received in most situations.
👉 Related Articles: Understanding Honne and Tatemae in Japan ／ Japanese Business Etiquette Guide